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专业成绩：GPA 3.8/4.0（专业前5%）

主修课程：市场营销学、消费者行为学、市场调研、广告策划、SEM与SEO、数据分析、电子商务、统计学、Python数据分析、广告文案写作等。

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协助优化百度推广账户，筛选核心关键词50+，优化后账户点击率提升25%，转化成本降低18%
参与Google Ads投放策略制定，完成3个广告组投放方案，ROI提升15%
使用Excel进行数据统计与分析，输出周/月度投放报告，提出优化建议12条
独立撰写SEM广告文案15+，优化落地页关键词布局，提升页面转化率12%

", "endTime": "2023-09-01 00:00:00", "startTime": "2023-07-01 00:00:00"}], "name": "work", "sort": 3, "value": "工作经验", "visible": "1"}, {"data": [], "name": "project", "sort": 4, "value": "项目经验", "visible": "0"}, {"data": [], "name": "intern", "sort": 5, "value": "实习经历", "visible": "0"}, {"data": [], "name": "campus", "sort": 6, "value": "校园经历", "visible": "0"}, {"data": {"editor": "

SEM/SEO：熟练使用百度推广、Google Ads平台，掌握关键词分析、广告投放优化、着陆页优化技能，能独立完成账户搭建与效果监控
数据分析：精通Excel数据处理（VLOOKUP/数据透视表），熟悉百度统计、Google Analytics工具，能输出数据报告并提出优化建议
文案能力：具备SEM广告文案撰写能力，擅长撰写高转化广告创意与落地页内容
工具技能：熟练使用Python基础数据分析，掌握Figma基础设计，能独立完成简单营销页面设计

", "skills": [{"name": "SEM", "value": "85", "showDegree": "1"}, {"name": "SEO", "value": "80", "showDegree": "1"}, {"name": "数据分析", "value": "90", "showDegree": "1"}, {"name": "文案撰写", "value": "85", "showDegree": "1"}]}, "name": "skill", "sort": 7, "value": "技能特长", "visible": "1"}, {"data": {"awards": ["校级一等奖学金", "优秀学生干部", "全国大学生市场营销大赛二等奖"], "editor": "

2022-2023学年校级一等奖学金（专业前5%）
2023年全国大学生市场营销大赛二等奖——《基于SEM的校园产品推广策略》
2021-2022年度优秀学生干部，参与组织校园文化节SEM推广项目

"}, "name": "award", "sort": "8", "value": "荣誉证书", "visible": "1"}, {"data": {"editor": "

市场营销专业应届毕业生，专注SEM/SEO领域，具备扎实的理论基础与实战经验（实习期间优化账户ROI提升15%）
擅长数据分析与策略优化，能通过数据驱动广告投放决策，独立完成关键词研究、账户搭建、效果监控全流程
学习能力强，快速掌握新工具（如Google Ads、巨量引擎），在校期间自学Python数据分析并应用于营销项目
沟通协作能力突出，曾主导3人小组完成SEM营销方案，获校级比赛二等奖，注重团队目标达成

"}, "name": "self", "sort": 9, "value": "自我评价", "visible": "1"}, {"data": {"editor": "", "hobbies": []}, "name": "hobby", "sort": 10, "value": "兴趣爱好", "visible": "0"}, {"data": {"editor": ""}, "name": "other", "sort": 11, "value": "自定义", "visible": "0"}]}